Profile · Active 2026
Ferra
Ferra is the most marketing-forward entrant in the category. It runs a Bid Intelligence summary on a drawing set, scoring risk and pulling scope before you commit to a bid. Validated takeoffs convert into 3D models. The interface is quick. The detection underneath is younger than the marketing makes it sound.
01 · Spec sheet
Website
https://bidferra.com/
Members detected
Beams, Columns
Integrations
3D model export
Pricing
Not disclosed; private beta with selective onboarding
Elevations
Partial
Customers
KL&A, ATLS, Banker Steel, Codeme, Owen Steel, Holley Steel, ARP, PSE, Prima, BZI
02 · Strengths
- Clean, low-latency interface. Page-switching and click-through to detail callouts work well in demos.
- Bid Intelligence framing: pitched around 'which jobs to bid', not just 'how to take off'.
- Matchline overlay and revision diffing as headline features.
- Heavy NASCC presence and a visible customer logo wall.
03 · Gaps
- Currently scoped to beams and columns. Other structural members aren't emphasized yet.
- Operationally a beta. Pricing and SLAs are not public.
- Some customer logos are aspirational, and reference checks vary by account.
- The revisions-to-export workflow has reported friction at scale.
04 · How it compares to Lift
For a side-by-side breakdown with Lift, including the head-to-head scoring and the full spec table, see the dedicated comparison page.
05 · Sources